WooCommerce Role Based Prices
A powerful tool to set different prices for products
What the plugin does
Start & Grow WooCommerce Role Based Pricing allows you to set and display different prices for your products based on specific customers or user roles. Whether you sell to wholesalers, resellers, or VIP members, you can control exactly what each customer sees and pays.
How you can benefit from it:
- Hide product prices and “Add to Cart” button for unregistered users or selected roles.
- Offer tailored prices for partners, wholesalers, resellers, or loyal customers
- Assign custom discounts for specific users (e.g. John Smith always gets 15% off).
- Encourage customers to upgrade roles (e.g. become a member to unlock special pricing).
- Make your store more flexible and professional, serving both retail and wholesale in one site.
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1 year of updates and support
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30-Day money back guarantee
The #1 tool for setting different prices in your store for specific customers or user roles
Start & Grow Role Based Pricing is the all-in-one WooCommerce plugin that lets you configure flexible pricing rules based on user roles or individual customers. You can set custom prices, discounts, or markups for different groups and even create ad hoc pricing for specific loyal customers.
The possibilities are endless:
Offer a base price for retail buyers and a 10% discount for partners or resellers.
Reward your top 10 customers with a special loyalty discount.
Adjust prices for international buyers to cover taxes or extra fees.
Encourage customers to upgrade their account by unlocking exclusive member-only prices.
With dedicated price lists for each role, you can simplify store management and quickly update discounts, price changes, or promotions whenever needed.
For each role, you choose which price to display — the regular price, the discounted price, or a role-based price. You can also show personalized messages to motivate customers to register as partners, become resellers, or join as members to unlock their unique pricing.
And there’s more: with just one click, you can put your store in catalog mode, hiding prices and “Add to Cart” buttons from guest (unregistered) users or from roles that shouldn’t purchase.
Features
🔹 Price Rules
Create unlimited price rules that can be applied globally or only to specific products, categories, or tags.
Exclude selected products from price rules with ease.
Assign pricing rules to specific user roles (e.g., wholesale, reseller, partner).
Assign pricing rules to individual customers directly from your store. (New – Hot)
Increase regular product prices by a fixed amount or a percentage.
Offer discounts on regular prices by a fixed amount or a percentage.
Set custom fixed prices for each customer or user role. (New – Hot)
For discounted products, decide whether rules should apply to the regular price or the already-discounted price.
Define priorities for each rule and even combine multiple rules on the same product.
🔹 User View Management Table
Decide which prices each user or role can see: regular, discounted, or rule-based special pricing.
Control whether users see the applied price rules or just the final price.
Choose whether to display the discount/increase amount based on active rules.
Allow or restrict the option to view prices including taxes.
Display a price comparison table by user role. (New – Hot)
Enable or hide “Add to Cart” buttons based on user roles.
Restrict prices and “Add to Cart” buttons for specific users (e.g., guests or unregistered users).
Show discount badges on products to highlight savings. (New – Hot)
🔹 Customization Options
Customize the text displayed when prices and “Add to Cart” buttons are hidden.
Add personalized prompts encouraging users to register with a specific role to unlock discounts and exclusive prices.
Adjust the color, style, and position of messages shown on product pages for better visibility and branding.
✨ With these flexible options, you can run a B2B store, wholesale shop, membership-based store, or multi-tier pricing system effortlessly.
Plugin Integrations
All plugins in the Start & Grow catalog are built on a shared framework, ensuring seamless compatibility. This means you can combine our plugins for even more powerful results and complete solutions for your WooCommerce store.
We also work hard to ensure compatibility with the most popular WordPress and WooCommerce plugins on the market.
You can use the Role Based Pricing Plugin together with:
⚡ Start & Grow Automatic Role Changer for WooCommerce
Automatically assign or update user roles without lifting a finger. Simply configure the conditions and let the plugin do the work:
Assign a new role when a customer purchases a specific product.
Trigger role changes when the order total falls within a certain range.
Reward customers with role upgrades when their lifetime spend hits your chosen threshold.
Assign roles when customers buy from specific categories or tags.
Integration benefit: With Role Based Pricing, users instantly see updated prices as soon as their role changes — perfect for loyalty rewards, B2B pricing, and automated marketing strategies.
⚡ Start & Grow WooCommerce Dynamic Pricing & Discounts
Combine Role Based Pricing with advanced dynamic pricing rules to create layered strategies such as bulk discounts, flash sales, and special offers for specific roles or customers.
⚡ Start & Grow WooCommerce Multi Vendor
Support multi-vendor marketplaces by applying different pricing rules for vendors, partners, or resellers. Each vendor can enjoy role-based pricing flexibility.
⚡ Start & Grow WooCommerce Product Add-ons & Extra Options
Set role-based pricing not only on products but also on extra options and add-ons, giving you total control over every upsell and customization.
⚡ Start & Grow WooCommerce Product Bundles
Create bundled products with flexible role-based pricing to encourage higher order values and offer exclusive bundle discounts to specific roles or customers.
⚠️ Please note: The integrations listed above require the premium versions of the related plugins. They are not included with the Role Based Pricing plugin and must be purchased separately.
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Trusted by 8,500+ store owners
Frequently Asked Questions
No, the plugin doesn’t create roles. It works with existing WordPress/WooCommerce user roles. However, you can pair it with role management plugins to add custom roles.
Yes, importing role-based prices via CSV is supported. This makes it easy to bulk-manage pricing for large product catalogs.
Absolutely. Role-based pricing can be applied to grouped and bundled products without issues.
Yes, you can hide prices and “Add to Cart” buttons for guests or specific roles, effectively turning your store into a catalog for non-registered visitors.
Yes, it integrates seamlessly with popular quote plugins, allowing customers to request quotes based on their role-based pricing.
You can set priorities for rules to avoid conflicts and even define a maximum discount cap to maintain pricing consistency.
Yes, you can decide whether specific user roles see prices including or excluding tax.
Yes, the role-based pricing rules also apply to manually created orders from the admin dashboard.
Yes, invoices generated will reflect the correct role-based pricing, ensuring accurate billing.
Yes, the plugin allows you to apply discounts either as a percentage or a fixed amount off the regular price.
Yes, the plugin works in marketplace setups, making it possible to apply role-based pricing across multiple vendors’ products.
